What consumers truly value, however, can be difficult to pin down and psychologically complicated. How can leadership teams actively manage value or devise ways to deliver more of it, whether functional (saving time, reducing cost) or emotional (reducing anxiety, providing…
Insurance companies think that urging us to wire our homes with Internet-connected devices will open up a flood of lucrative new data that can make their existing business of handling claims more efficient while creating a new relationship with the customer.…
From TV disrupting print to the Internet and digital media; channels have been evolving forever!! The pace of new channels springing up or taking a fall is greatly accelerated, though. A very recent example includes how Pokemon Go took the…
The traditional value proposition of a product or service is a promise of particular utility value. If you get X, you will receive Y as a result of Z. The design-thinking value proposition is a promise of core values: You…
We’re in a part of the cycle where what was old becomes new again and what we think is important now will become more transactional. Thre ies a new acronym, PANDA, to talk about how marketing is changing. read more…
Retailers and shopping centers are trying to better compete for consumers’ attention and dollars by jazzing up their stores. If people are looking for an experience, they reason, they need to give that to them when they visit the mall.…
Creating the quintessential customer experience is the differentiator between your company and your competitor. Remember that understanding how the customer feels is just as important as what they are saying.” Would you add anything to the list above? learn more in…
Retailers have adopted IoT technologies at above-average rates for both customer-facing and back-end applications Read more in emarketer
The year 2015 is going to see big changes coming our way in the manner that we consume IT. The lists from leading industry analysts at Gartner, IDC and Forrester are out. Here is our compilation of what to look…
For those of you looking to create and grow a successful 21st Century Organization in the face of modern market pressures and uncertainties, the important question continues to be: What do you focus on now to be competitive and leading-edge?…
