The term “meme” has been popularized by the internet in recent years to refer to pieces of digital content (captioned photos and GIFs are two of the most popular formats) that are quickly and widely shared, often achieving “viral” status.…
it’s important that social media accounts don’t turn into a place full of questions. Everybody wants the majority of his social platforms to be full of engaging and relevant content, images, videos, and company news. Questions should not take over.…
Content can’t continue to get shorter, faster and more sensational. There will be a breaking point where people become overwhelmed with the bombardment, and those positioned to capture the counter-cultural shifts will reap the long-term benefits from their loyal audiences.…
A few years ago, Nielsen found that “earned media” (e.g., peer recommendations, social reviews) was more trusted than any other form of advertising. Customers don’t want to talk to brands. They want to talk to other people and make purchase…
For tens of thousands of years, humans have found meaning through the creation and interpretation of symbols. Those symbols can take many forms: words, sounds, events, numbers, and images, to name a few. By taking into account the meaning of…
Core marketing tech platform elements will truly converge in 2017 bringing together the best of content management, marketing automation, analytics and more into integrated solutions. While businesses have to stitch together the components of their martech stacks today, native solutions…
Facebook hired Mina Lefevre, former MTV executive vice president, as head of development. She announced her new position on her Facebook page saying, “I am excited to share that I will be embarking on my new adventure as Head of…
With the democratisation of new technologies through increasing access to artificial intelligence, cloud computing, virtual reality (VR) and augmented reality (AR) development tools a new revolution in unfolding.This is leading to a more seamless living experience between the real and…
With today’s Web design, content should be edited and organized so that there is a happy medium between providing adequate and needed information while not overwhelming visitors. When content is in that happy place, visitors are able to find the…
To effectively communicate in 2017, showcasing your brand personality will be a requirement. In fact, Facebook has changed its algorithm to reward brand communications that convey personality. So, if you plan on creating content in 2017, your brand communications should…
