Consumer behavior is constantly evolving as shoppers are expecting a seamless, quick, efficient buying experience online, in the store and via the smartphone. The consumer behavior trends in play range from demanding fast delivery and sustainability by brands to the…
consumer
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talk the trends
The trends defining the $1.8 trillion global wellness market in 2024 By Shaun Callaghan, Hayley Doner, Jonathan Medalsy, Anna Pione, and Warren Teichner
22 January 2024Views: 257Millennial and Gen Z consumers are spending more in health and wellness than older consumers. Efficiency and scientific credibility are two of the most important factors to consumers when selecting wellness products. One-third of US consumers, one-third of UK consumers,…
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Measured at a base value of 100, the Consumer Confidence Index takes consumers’ expectations and sentiments about their financial futures into account to indicate household consumption and saving patterns in the future. Read more in visual capitalist The Global Decline…
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Although eco-consumerism is clearly on the rise, PwC’s most recent survey reveals that some consumer segments haven’t fully embraced sustainable shopping: 44% of survey respondents say they have no opinion about or disagree with three or more statements about shopping…
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tech for life
The Double-Edge of Total Connectivity: Keep Customers and Keep Delivering Convenience By Daniel Burrus
23 June 2021Views: 874The ability for our smartphones to function as a supercomputer has begun to facilitate unlimited business possibilities. Think about the location services of a smartphone for a moment. How often do you consider what goes into the functionality and reliability…
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Creating a powerful ecosystem to sustain competitiveness by Arnoud De Meyer and Peter J. Williamson
14 May 2021Views: 626Three developments in the global environment are particularly significant in favoring ecosystem strategies: the fact that customers are increasingly demanding solutions and experiences rather than products, the rising knowledge content of many products and business activities, and new opportunities being…
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talk the trends
How Customers Think – The Subconscious Mind of the Consumer by Manda Mahoney
13 July 2020Views: 633Many researchers tell us that one-on-one interviews are superior to focus groups. That is, even a few conventional one-on-one interviews yield essentially the same data as several focus groups. Additionally, there is now a lot of evidence that personal interviews…
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Average daily traffic to Walmart’s online grocery site reached 1.1 million between March 1 and March 20, according to SimilarWeb—a 55% increase on average daily visitor numbers during the previous two months. Read more in Zdnet Online grocery shopping numbers…
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R-etail
How retailers should be adapting to the rise in mobile shopping By Steph Heasman
4 February 2020Views: 675By studying the habits of 2,000 UK adults, our research revealed that 53% of shoppers are now more likely to use their phone for online shopping than any other device. Strikingly, this figure was only at 22% in the same…
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social faith
Electronic word-of-mouth can make or break a product launch by Matt Palmquist
8 September 2019Views: 852When Toyota introduced the Prius, the first mass-produced hybrid car, the initial consumer buzz put the car’s future in some jeopardy. The design looked odd to consumers. The public and auto critics panned its unique features and user interface. But…