Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging are all set to trend in 2014. Digital technology will continue to provide new connections, revenue streams and communications channels for brands, consumers, charities and businesses. learn more in digital…
brands
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After examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures this year. learn more in forbes Brand And Marketing Trends For 2014 by Robert Passikoff was last modified: February 22nd,…
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brands and culture
Why modern companies are becoming more purposeful and what this means for society by Jon Miller
22 February 2014Views: 974One of the more interesting and potentially critical areas of commercial development in recent times is the connection between corporate and social agendas. Jon Miller explains how some of the biggest companies on the planet are now being driven…
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brands and culture
The end of advertising as we know it – and what to do now by Rei Inamoto
22 February 2014Views: 1,365AKQA’s Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key. “How are we supposed to judge…