Generation Z , connected from birth. Borned mid 90 to 2010 .Ethnographic research has become more relevant, since they are much more exposed to content; tracking devices and cameras (even Go-Pro ones) tap into that personal experience learn more in…
The Wanting-System is primarily responsible for buying behaviour, because it directly influences behaviour. If we want something, this then motivates our behaviour – irrespective of whether we also like it or not. learn more in marketingsociety Liking vs Wanting By…
B-to-B ecommerce is growing much faster than B-to-C. IRCE estimates 2014 U.S. B-to-B online revenues of between $600 billion to $1 trillion, dwarfing B-to-C estimates of $263 billion. learn more in practical commerce Brand Manufacturers All In for Ecommerce by…
Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses. A company may have spent years developing its brand image — and content to support it — yet…
What exactly is it that separates a business from a brand? Is it the number of locations? Is it revenue? Is it something you can measure in hashtags and retweets? What does one have to do before one can legitimately…
After years of observing, creating and judging brand stories, it’s clear that there are some guiding principles behind great brand storytelling. Call them the 10 Commandments of Content. learn more in fastcocreate The 10 Commandments of Content by Scott…
