In 2018, expect to see companies employ AI in increasingly creative ways on social media. Already, ad platforms are capable of testing hundreds of variations at once–tweaking imagery and wording to automatically identify which ads are performing best and put…
brand
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brands and culture
IKEA turns its customers into cover stars with its personalised catalogues By Matilde Ricon Peres
20 December 2017Views: 892For the launch of its 2018 range, Ikea’s most loyal customers were given the chance to star in their own personalised catalogues. Read more in gdrinsight IKEA turns its customers into cover stars with its personalised catalogues By Matilde Ricon…
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Not disclosing information customers want to know will destroy opportunities to foster loyalty. Think about visiting a product’s site and not being able to find pricing information. You don’t think, “I’m just going to dig a little deeper,” but rather,…
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brands and culture
The Iceberg Theory: How Your Brand Storytelling Can Say More with Less Shannon O’Neill
12 September 2017Views: 1,082Content may be king, but brevity is queen. You should be able to boil down your key message—a.k.a. your brand storytelling—to a sentence or two. As Instagram and Snapchat bite at the heels of how we tell story, it’s more…
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There is no delineation between your brand and your people. They are one and the same. Their stories are yours. Their experiences are who you are. Changing a look and feel of a brand is one thing. Fundamentally changing an…
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Whether your brand is looking to achieve a total marketing transformation or just to maintain popularity through a comprehensive multimedia marketing strategy, creating a virtual reality experience can position your brand as forward-thinking and innovative. Read more in skyword 5…
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Companies that approach brand story like candidates do, encompassing all the elements of successful campaigns, are the ones that ultimately stand the test of time. Consumers are like voters: you want to win their business (votes) and keep believing in…
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brands and culture
Experience Design :The Next Evolution Of Brand Development By Brian Solis
25 October 2016Views: 1,056The next generation of branding will not start with creative but rather experience design.It starts with understanding the behavior, aspirations, and values of different of people. Then aligning your work and investments in technology, to deliver meaningful and shareable experiences,…
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Vital brand interactions happen in the white space. The area your control doesn’t reach. It is a gap between your product and polished communications, and consumers’ comprehension and experience are fertile and critical opportunities Read more in Brand Quarterly The…
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You must pay particular attention to Gens Y and Z, which combined, will comprise more than 50 percent of the workforce in 10 years, according to the Department of Labor. Read more in brandquarterly Multi Generational Marketing By Kristin Kelley…