Not disclosing information customers want to know will destroy opportunities to foster loyalty. Think about visiting a product’s site and not being able to find pricing information. You don’t think, “I’m just going to dig a little deeper,” but rather,…
Content may be king, but brevity is queen. You should be able to boil down your key message—a.k.a. your brand storytelling—to a sentence or two. As Instagram and Snapchat bite at the heels of how we tell story, it’s more…
There is no delineation between your brand and your people. They are one and the same. Their stories are yours. Their experiences are who you are. Changing a look and feel of a brand is one thing. Fundamentally changing an…
Whether your brand is looking to achieve a total marketing transformation or just to maintain popularity through a comprehensive multimedia marketing strategy, creating a virtual reality experience can position your brand as forward-thinking and innovative. Read more in skyword 5…
Companies that approach brand story like candidates do, encompassing all the elements of successful campaigns, are the ones that ultimately stand the test of time. Consumers are like voters: you want to win their business (votes) and keep believing in…
The next generation of branding will not start with creative but rather experience design.It starts with understanding the behavior, aspirations, and values of different of people. Then aligning your work and investments in technology, to deliver meaningful and shareable experiences,…
Vital brand interactions happen in the white space. The area your control doesn’t reach. It is a gap between your product and polished communications, and consumers’ comprehension and experience are fertile and critical opportunities Read more in Brand Quarterly The…
You must pay particular attention to Gens Y and Z, which combined, will comprise more than 50 percent of the workforce in 10 years, according to the Department of Labor. Read more in brandquarterly Multi Generational Marketing By Kristin Kelley…
Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations Read more in Digitalistmag Social Customers Are Changing Your Business By Geetika…
The investment in co-creation of content between brands and influencers enables quality content at scale. With brands and influencers working together, co-created content can reinforce mutual authority for all involved. Read more in brandquarterly Influencers And Content By Lee Odden…
