if you produce the right kind of strategic content, directly targeted to your audience and helpful or inspiring for them in some way, you will break through and over time, build a relationship with those audiences that pay brand dividends.…
In 2018, expect to see companies employ AI in increasingly creative ways on social media. Already, ad platforms are capable of testing hundreds of variations at once–tweaking imagery and wording to automatically identify which ads are performing best and put…
For the launch of its 2018 range, Ikea’s most loyal customers were given the chance to star in their own personalised catalogues. Read more in gdrinsight IKEA turns its customers into cover stars with its personalised catalogues By Matilde Ricon…
Not disclosing information customers want to know will destroy opportunities to foster loyalty. Think about visiting a product’s site and not being able to find pricing information. You don’t think, “I’m just going to dig a little deeper,” but rather,…
Content may be king, but brevity is queen. You should be able to boil down your key message—a.k.a. your brand storytelling—to a sentence or two. As Instagram and Snapchat bite at the heels of how we tell story, it’s more…
Companies that approach brand story like candidates do, encompassing all the elements of successful campaigns, are the ones that ultimately stand the test of time. Consumers are like voters: you want to win their business (votes) and keep believing in…
Vital brand interactions happen in the white space. The area your control doesn’t reach. It is a gap between your product and polished communications, and consumers’ comprehension and experience are fertile and critical opportunities Read more in Brand Quarterly The…
Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations Read more in Digitalistmag Social Customers Are Changing Your Business By Geetika…
A free mini site typically offers information about a very specific product or service and provides options to visit the larger company website for commercial products. Mini sites have multimedia content and provide the users with a simple, engaging experience…
For anyone setting up a business, there should be no rush to come up with a logo overnight. The idea is to spend time, think through, feel, and even more so is to relate to it along with your business…
