Discovering the Tools and Tactics of Trust in Business Ecosystems By Marcos Aguiar, Ulrich Pidun, Santino Lacanna, Niklas Knust, Matthew Williams, and François Candelon

In analyzing the demise of more than 100 failed ecosystems over the past 46 years, we discovered that trust (or lack thereof) played a pivotal role in their failure. More than half of them (52%) struggled to build trust altogether.

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