Beacons are especially useful to multi-channel merchants that can seamlessly combine their online and in-store marketing and data collection efforts learn more in practicalecommerce Beacons to Help Physical Stores Combat Ecommerce By Marcia Kaplan was last modified: January 27th, 2015…
As online sellers review their businesses’ success, it will be important to understand what helped them increase sales relative to the this overall trend. learn more in practicalecommerce How to Measure 2014 Holiday Ecommerce Marketing By Armando Roggio was last…
For brick-and-click companies — those with online and physical stores — free pick-up can be a helpful shipping option for ecommerce customers that live nearby. learn more in practical ecommerce Free Pick Up From Brick-and-click stores By Elizabeth Ball was…
From international brands looking to break into markets to fast fashion chains spawning more and more new concepts to online and catalog operators opening their first physical stores, current trends clearly show the era of the bricks-and-mortar retailer is far…
The disruption of Internet and mobile technologies has been the catalyst for a massive change in the retail industry, and there is no sign of slowing down. To differentiate themselves from competitors, retailers can’t rely just on the product or…
Target Corp. has gone live with several new in-store navigation features.Customers can use the app to more easily build shopping lists, find product locations and determine item availability at local stores learn more in chainstoreage Target adds instore navigation features…
Online shoppers, especially first time visitors, evaluate ecommerce sites in many ways.Fortunately, you can win new customers by displaying proven trust indicators at key places on your website. These badges, seals, and well-placed reminders can visibly reinforce that you can…
There are many forward-thinking retailers that are changing the way we think about how we tie digital to physical in-store, by morphing product and channel focused “customer experience” to “experiential,” blazing trails using community and entertainment as their primary differentiators.…
The reigning buzzword champion – omni-channel – is dead. It’s dead before it really got a chance to live and we’re all better for it. What is omni-channel? It’s an unrealistic goal. It’s not a consumer path or form of engagement.…
The strategy is paying off: Macy’s saw the biggest jump of any large retailer in consulting firm Interbrand’s most recent ranking, and Macy’s now gets about 10% of its sales online after a few years of high growth. learn more…
