Millennials are on the threshold of becoming the most powerful force in the consumer market. A recent US report on the Millennials‘ annual purchasing power indicates an estimate of $200 billion of direct purchasing power and $500 billion of indirect…
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6 Global Online Shopping Trends that Could Impact Your Business By Armando Roggio
2 April 2015Views: 1,056Personalization, videos on product detail pages, and content marketing are among six important online shopping trends that are impacting ecommerce business practices, according to a new study. learn more in practicalecommerce 6 Global Online Shopping Trends that Could Impact Your…
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Mobile computing, cryptocurrencies, autonomous vehicles, 3D printing, and augmented reality each have the potential to dramatically change how, when, and why shoppers make Internet-enabled purchases. learn more in practicalecommerce Change Ecommerce with 5 Technologies By Armando Roggio was last modified:…
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Auto Retailing: Dealers Can Look to Digital to Shorten Close Time By Emarketer
16 March 2015Views: 1,061We advise dealers to have a multipronged digital advertising strategy that encompasses retargeting, paid search, still includes SEO [search engine optimization], but also now has programmatic, both on the ad networks and the premium publishers. learn more in emarketer Auto…
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Successful retailers will not be those who meekly follow the customers habits like some obedient puppy. They will be one step ahead, offering people new ways to make their shopping that bit better, more engaging, and more valuable learn more…
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Retail is facing a monumental problem that no one seems to want to talk about. It’s that the entire economic model of revenue and profitability for retailers and the suppliers they do business with is collapsing under its own weight…
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PLAs accounted for one-fifth of US retail search ad clicks in Q4 2014. Despite their decline in spend, Google text ads led in share of search engine marketing (SEM) clicks, grabbing two-thirds of the total. learn more in emarketer Retailers…
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Zulily The Billion Dollar Ecommerce Company You Know Nothing About By Chris Gayomali
19 February 2015Views: 925Zulily is a truly massive publishing apparatus, and it’s the first step in understanding how the company hums with efficiency. From day one, Zulily has shied away from vendor-supplied stock photography, opting instead to shoot 99% of its products in-house.…
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Beacons are especially useful to multi-channel merchants that can seamlessly combine their online and in-store marketing and data collection efforts learn more in practicalecommerce Beacons to Help Physical Stores Combat Ecommerce By Marcia Kaplan was last modified: January 27th, 2015…
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As online sellers review their businesses’ success, it will be important to understand what helped them increase sales relative to the this overall trend. learn more in practicalecommerce How to Measure 2014 Holiday Ecommerce Marketing By Armando Roggio was last…