mobility

The average U.S. user spent an average of 2 hours and 42 minutes per day on mobile devices in the first three months of this year, according to new data from Flurry, an app analytics service. Facebook and Instagram, which…

There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They have a much…

British smartphone manufacturer Vertu is drawing inspiration from the runway with fashion trend-inspired colors for its Constellation model line.   Vertu has debuted two new color options that align with spring/summer fashion trends to further punctuate its lifestyle aspirations. By…

According to a new study by Accenture, more U.S. shoppers plan to make purchases at bricks-and-mortar retail stores in 2014, which is good news for retailers. At the same time, however, 40 percent of survey respondents said that retailers need…

Oscar Mayer—purveyor of bacon and hot dogs and all the attached culture that goes with it—is now a mobile technology company.   The brand has launched an app, Wake Up & Smell The Bacon, which comes with a “bacon scent…

Today’s customers are not just already omnichannel, but smartphones have completely changed their behavior and expectations.   Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions…

“Mobile marketing” can sound a little cliché these days.  It makes me think of constant meaningless alerts and push notifications.  Can customers actually benefit from mobile marketing?  Let’s discuss two trends in mobile marketing that can be beneficial for both…

The upstart mobile operating system, shepherded into development by Samsung Electronics and Intel, made a splashy debut at an event at Mobile World Congress. The operating system is seen as a potential alternative to the dominance of  Android and has been…

Consumption of mobile video in the U.S. might best be described as wide but shallow. The number of people watching video on smartphones (ages 2 and over) in the fourth quarter of 2013 reached 101 million, up from 80.7 million…

“Big data” has never been bigger. New tools—such as satellites, cloud computing and other technological upgrades—are fueling a “data revolution,” allowing researchers to analyze the world in ways they’ve never been able to before.   learn more in ecowatch Interactive…