brands and culture

What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).…

With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. Find out more in visual capitalist  Market’s Top 100 Most Valuable Brands…

A law takes effect that will change the internet forever—and make it much more difficult to be a tech giant. On November 1, the European Union’s Digital Markets Act comes into force, starting the clock on a process expected to…

While DTC brands were well positioned to capture the increase in online shopping over the past few years, in large part due to technology and automation to drive business outcomes, other retailers and brands have caught up in digital maturity…

What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).…

Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…

For the past year, experts have been arguing over who was quitting and why and how companies should respond. While they’ve been chattering away, quit rates have stayed at historical highs, and even managers (and pop stars) have joined the…

By providing general support through AI tools, you can increase employee satisfaction and increase productivity. Automation can be used to replace work that, unlike a lot, is considered unproductive. Read morte in Datafloq How Artificial Intelligence Is Changing the Future…