These are weird times for the advertising world. TV is still where the money is, but the creative momentum has shifted to digital to the point where no one cares about your $100 million spend anymore, though they’re fascinated about…
eMarketer estimates that this year, 28.8 million US mothers will use social networks, or 85.0% of mother internet users. And many of these women will follow brands. learn more in emarketer Personal Care Brands Have Best Reputation Among Mothers by…
With the rapid growth of content marketing, modern marketing CMO’s now have to think about creating as well as designing the digital interaction experiences surrounding content.Five primary analysis tools are used to develop a human-centered approach to modern marketing learn…
Brands are investing more than ever in creating online video content. And the good news for them is that more and more people are actually watching it — especially on YouTube.Here, then, is a look at the state of branded…
Consumers don’t trust your ads. There’s no advantage in campaigns when your competitors are just as skilled at the campaign game as you are. While you know how to tune campaigns to help you hit your numbers, they’re no longer…
Brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved.Here are 9 Tips you can use learn more in content marketing institute Use Visual Content to Engage Your Audience…
Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about…
The line between ad-sales and editorial at some fashion websites is getting about as thin as the sheer tops they’re showing for spring. Digital natives including Refinery29 and PureWow and magazine sites like Harper’s Bazaar and Elle are enlisting their…
Researchers surveyed multiscreen users—people ages 16 to 44 who owned or had access to a television and a smartphone and/or tablet—in 30 countries between November 2013 and March 2014. The sample was clearly designed to represent digitally literate younger adults…
According to a report released in early 2013 by the Interactive Advertising Bureau, 61% of respondents could recall a general idea about an online video ad in the food and beverage and health and beauty categories, compared with 46% of…
