Future media models are all about reading – grasping the attention of the bored consumer – and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.And they will fail because they have failed to understand their changing consumer – the millennial generation who read when they are bored, when there is nothing else to do or view or play with.
learn more in bizcommunity
(Visited 32 times, 1 visits today)
