The Retail Hierarchy of Needs by Jeff Weidauer

As an industry, we remain far too focused on the tactics, e.g., mobile and social media, and tend to miss the bigger change that is taking place with our shoppers. This isn’t a question of whether we’re all going to start shopping online. Most of us already do, at least for some things. It’s time for our industry to start thinking in terms of self-actualization, and how we can reach our full potential now that the basics (from a shopper perspective) have been met.