Core marketing tech platform elements will truly converge in 2017 bringing together the best of content management, marketing automation, analytics and more into integrated solutions. While businesses have to stitch together the components of their martech stacks today, native solutions are on the horizon which can eliminate technology headaches. Consumers need speed , convenience and they want marketers to know who they are . That’s context and we are going to see consumers demand it from us in 2017
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