The trends defining the $1.8 trillion global wellness market in 2024 By Shaun Callaghan, Hayley Doner, Jonathan Medalsy, Anna Pione, and Warren Teichner
Millennial and Gen Z consumers are spending more in health and wellness than older consumers. Efficiency and scientific credibility are two of the most important factors to consumers when selecting wellness products. One-third of US consumers, one-third of UK consumers,…