Humanity is creating more data than ever before, and more of that data is publicly accessible.In a world where nearly everything is quantified, communicating insights from that data becomes a massive opportunity. This is where data storytelling comes in. In…
If we tell the right story, both the storyteller and the listener end up with a much bigger picture. We don’t have to debate who is right; we come to a mutual understanding, and that leads us to more creative…
While storytelling has always been immersive (think theatre, for example), technology gives us tools to unlock additional senses, boost users’ imagination, spark dialogue, and fuel self-expression. Read more in Medium 5 Ingredients for immersive storytelling with technology and space By…
There’s a lifetime of learning to be found in stories, and another couple in learning to craft them. Techniques. Tools. Traps. There are very few shortcuts and none worth taking. Read more in firebrandtalent The Art Of Storytelling : 5…
Content can’t continue to get shorter, faster and more sensational. There will be a breaking point where people become overwhelmed with the bombardment, and those positioned to capture the counter-cultural shifts will reap the long-term benefits from their loyal audiences.…
For tens of thousands of years, humans have found meaning through the creation and interpretation of symbols. Those symbols can take many forms: words, sounds, events, numbers, and images, to name a few. By taking into account the meaning of…
Do you think all brands have an opportunity to tell stories, or do you think it only applies to some of the sexier brands like Red Bull and Apple—brands with interesting products. How can boring brands use story to fuel…
Oliver Sacks, an Oxford-educated neurologist and author who built his career in the US, thought that the brain was the “most incredible thing in the universe.” It was his way with words, even more than his legacy as a scientist,…
Great storytelling is an integral part of leadership. Steve Jobs may have been criticized for some elements of his leadership style, but he was able to get his team to believe in the vision he saw. read more in digitalistmag…
The ad industry likes to talk about things like consumer empowerment, conversation, storytelling, engagement. These are the best ads of 2014 learn more in fastcocreate The 20 Best Ads of 2014 By Cocreatestaff was last modified: December 24th, 2014 by…
