Although today’s youth is growing up in an agile world with boundless (technological) possibilities, the level of fragility is high because of the unstable environment surrounding them. An 8-year-old today knows as much as a 10-year-old ten years ago and…
What does a brand mean? More than ever, companies have the power to connect deeply with people and bring about change. They can influence the direction of larger culture and make an impact on the way other businesses think and…
Brands, especially large brands with an established following, are already ahead of the game when it comes to driving social change. By mobilizing their consumers and investing in the resources to support the mission, they’re in a great spot to…
Content can’t continue to get shorter, faster and more sensational. There will be a breaking point where people become overwhelmed with the bombardment, and those positioned to capture the counter-cultural shifts will reap the long-term benefits from their loyal audiences.…
Theme-based marketing attempts to identify issues or trends impacting customers and develops long-term marketing campaigns. It’s aimed at helping customers navigate change and difficult challenges, building trust with customers, and giving them a reason to believe you are best suited…
Like IQ or EQ – which we use to measure someone’s general and emotional intelligence – an individual’s facility and command of digital media is a competence that can be measured. We call it DQ: digital intelligence. And the good…
Companies that approach brand story like candidates do, encompassing all the elements of successful campaigns, are the ones that ultimately stand the test of time. Consumers are like voters: you want to win their business (votes) and keep believing in…
Last year, pharmaceutical company GSK created a mobile app to help people give up smoking, educating them about how nicotine works and using game dynamics to reward users with coupons for NiQuitin products. read more in thedrum How virtual reality…
Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations Read more in Digitalistmag Social Customers Are Changing Your Business By Geetika…
The infograhpic below, however, makes a case for Instagram, finding that it’s one of the best platforms for attracting customers under the age of 35. read more in retail customer experience Are you using Instagram to attract millennials? was last…
