We now spend more time on technology and media, including social media, than we do on work and sleep. That makes understanding the way we consume and engage with it mission critical to business and communications strategy. learn more in…
When you’re working with an established brand, building an audience isn’t an issue. The challenge comes from understanding how each of your social channels work in concert with one another, and the way your fans interact with different content on…
Experts indicate that social media can be effectively integrated into brick-and-mortar strategies; and while some forward-thinking companies are seeing initial success with this approach, it’s still early for the industry as a whole. learn more in retailtouchpoints Connecting Social Media…
The majority (66%) of retailers now have a social commerce strategy in place, up from 60% in 2013 and 48.5% in 2012. Additionally, the percentage of retailers with no plans to invest in a social commerce strategy has been slashed…
