A few years ago, Nielsen found that “earned media” (e.g., peer recommendations, social reviews) was more trusted than any other form of advertising. Customers don’t want to talk to brands. They want to talk to other people and make purchase…
Sixty percent of people think chatbots will make companies feel less human. Computer-driven bots will become more human-feeling, to the point where the user can’t detect the difference, and will interact with either human agent or computer bot in roughly the…
Customers want their ideas and suggestions to be heard, and what “being heard” means needs to be consistent across the brand touch points. This means that the days of support agents on Twitter directing people to call the telephone support…
New initiatives demonstrate the art world’s growing enthusiasm for all things digital. In recent years, museums and galleries have come to see the internet not simply as a useful marketing tool, whose aim is solely to increase visitor figures or…
As lines between competitors start to blur—hello Snapchat and Instagram!—and new ways of communication crop up from unlikely brands, it’s clear that how we connect online will continue to evolve. Below are 10 companies that have changed the way we…
For tens of thousands of years, humans have found meaning through the creation and interpretation of symbols. Those symbols can take many forms: words, sounds, events, numbers, and images, to name a few. By taking into account the meaning of…
Fendi, for example, recently launched a digital platform targeted primarily at millennials that invites people to share content in interesting new ways. On this new website, there’s a page devoted to real people doing inspiring things, another that allows people…
Humans evolved to pay attention, be in the right place at the right time, and even engage in gossip. We aggressively seek vital information, and we get an uncomfortable feeling when we sense we’re missing out on something. These days,…
To effectively communicate in 2017, showcasing your brand personality will be a requirement. In fact, Facebook has changed its algorithm to reward brand communications that convey personality. So, if you plan on creating content in 2017, your brand communications should…
28% od adult internet users are on instagram and 35% of them log in multiple times per day while over 80million photos are posted every day read more in humanisethebrand 25 trend setting Stats You Need to Know about…
