In 2018, expect to see companies employ AI in increasingly creative ways on social media. Already, ad platforms are capable of testing hundreds of variations at once–tweaking imagery and wording to automatically identify which ads are performing best and put…
I’ve been personally fascinated by Pinterest for several years. It is part social network, like Facebook; part visual, like Instagram; there is a discovery component, like Google; and its business model involves both e-commerce and ad-supported media Read more in…
There have been times in 2017 when it has felt like women were under attack. But this list proves that women always fight back. Read more in Fast Company The Top 11 Innovations That Made Women’s Lives Better In 2017…
Managers generally measure the cost of acquisition and the lifetime value of new customers, however, very little value is placed on the measurement of new fans and their lifetime value. This is linked to the difficulty in allocating monetary value…
Instagram’s users are more music-oriented than the general population. They spend 30% more time listening to music each week and are twice as likely to pay for a streaming service, according to a Nielsen study commissioned by Instagram last year.…
The key to Social Media Influencers’ success is clear: their influence. When they share or speak out on something, they’ve built enough of a reputation that people listen, engage, and often believe what they have to say. And many of…
To maximize the use of social media, you need to be using the right social media tools. You cannot be on social media 24 hours of the day but the right tools can help you leverage your social media presence.Here…
Four equally successful digital marketing models: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. A company’s focus for marketing investment might have elements of each, but odds are that one of these models represents the right marketing organization…
it’s important that social media accounts don’t turn into a place full of questions. Everybody wants the majority of his social platforms to be full of engaging and relevant content, images, videos, and company news. Questions should not take over.…
Corporate brands are more trusted today than either the government or the media, which provides them with a unique opportunity to help shore up media credibility. Executive brand voices also hold more consumer trust than the media, which is a…
