While footfall and sales per square foot still have their place, retail needs a wider set of KPIs that measure how people are actually shopping and discovering and interacting. Without the right KPIs, you won’t know if you’re on track…
Managers generally measure the cost of acquisition and the lifetime value of new customers, however, very little value is placed on the measurement of new fans and their lifetime value. This is linked to the difficulty in allocating monetary value…
Amazon Prime is nothing short of the best customer retention strategy of any company in the world. With Amazon Prime Video and their foray into grocery, Amazon can start to think of getting into things like HealthTech and banking for…
The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age are Think of subscriptions like memberships Know your customers. Keep the conversation going Find your loyalty magic formula Carefully engineer the onboarding experience…
