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reputation

brands and culture
How To Use Content To Grow Your Personal And Professional Influence By Trevor Young

23 June 2018

Views: 1,593

The Cambridge dictionary defines influence as “the power to have an effect on people or things” . We’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal…

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brands and culture
The Reputation Economy: Are You Ready? By Daniel Burrus

6 May 2015

Views: 1,036

The vast majority of recruiters—91 percent—check out candidates’ social profiles before they call them for an interview. Why is that significant? Well, a recruiter who stumbles across that offensive Tweet you sent is probably not going to call. learn more…

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brands and culture
The Brands With The Best Global Reputations Are The Ones That Make Our Gadgets By Ariel Schwartz

7 August 2014

Views: 1,041

A ‘future brand’ is a brand that is more likely to succeed in the future, not just one that is strong now. This is because it perfectly balances strong perceptions of its purpose in the world with the experience it…

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For a thousand years people consulted the Oracle at Delphi in ancient Greece in an attempt to predict the future. The Oracle was a priestess named Pythia in a cave who became disoriented when chewing laurel leaves and babbled incoherently.

However today, we can monitor future by consulting thinkers, scientists, entrepreneurs, business managers, researchers, inventors, leaders and organizations across the globe. All of them are bringing a futurist mindset to tackle our world’s toughest challenges and forging new paths in your field.

On second thoughts, perhaps the Oracle at Delphi was more reliable. That is why you can have all the insight in the world, but if you’re not leveraging it to look at what’s coming in the future, then it’s fundamentally less valuable.

Futurist is an ongoing collaborative project welcoming ideas, analyzing current trends, long-term environmental changes, advances in technology, future medical breakthroughs, the evolving geopolitical landscape and much more.

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