Forty-six percent of people planning to purchase products or services for their home primarily want to enhance the enjoyment, comfort and beauty of their home, with repair or maintenance a secondary priority. The baby boomer generation is more focused on…
Beyond their individual micro-needs, NextGen cares deeply for their community and our planet, and are more likely to support brands that employ environmentally-friendly, sustainable business practices. Read more in How cool brands stay hot It’s not about price, it’s about…
The Japanese word ikigai translates roughly to “to live the realization that one hopes for” or “that which makes life worth living.” It’s a concept that refers to the intersection of what you love, what you are good at, what…
Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent Brand…
Iki means “life,” whereas gai means “value” or “worth.” Gai comes from the word kai meaning “shell.” This refers back to the Heian period when shells were considered valuable. We can interpret ikigai as finding value in one’s life or…
