As we go about our days almost nothing feels as immediate, as wholly our own, as our selves. You are always in there somewhere, thinking and feeling, directing action, like a little “you” managing the controls. But when we take…
In n a new study, published in the journal Motivation and Emotion, researchers from Carleton and McGill Universities in Canada asked first year students to keep a diary for seven days.In particular, the researchers wanted to know if FOMO was…
Gaming covers any activity from playing Two Dots on your iPhone to sitting down in front of a custom-built gaming PC for hours. Putting uncontrollable engagement in that category of activities on the list would give doctors and mental health…
The idea of using targeting to impact consumer behavior is nothing new. But the idea that the very act of using targeted content could impact consumer feelings is novel—and a potential opportunity for marketers. However, if the researchers’ premise holds…
Emotions play an enormous part in how buyers act and react. They propel decisions and instill a personal connection between the buyer and the brand that extends beyond the transaction itself. read more in disitalistmag The Psychology Behind Marketing By…
One of the enemies of happiness is adaptation. We buy things to make us happy, and we succeed. But only for a while. New things are exciting to us at first, but then we adapt to them learn more in…
