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PLA

R-etail
Retailers Increase Reliance on PLAs By Emarketer

24 February 2015

Views: 1,265

PLAs accounted for one-fifth of US retail search ad clicks in Q4 2014. Despite their decline in spend, Google text ads led in share of search engine marketing (SEM) clicks, grabbing two-thirds of the total. learn more in emarketer Retailers…

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PLA shift to Google Shopping By Emaketer

18 August 2014

Views: 1,142

Google is forcing all PLA advertisers to shift the management of their campaigns to Google Shopping by the end of August, meaning they will now have to set up product feeds through Google Shopping. learn more in emarketer PLA shift…

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R-etail
Retailers Increase Spending On Product Listing Ads By 300%

7 March 2014

Views: 1,087

Google’s Product Listing Ads (PLAs) are playing a major role in the company’s “pay-to-play” ad format. Over the past year, PLAs have soared in popularity due to their expansion to smartphones and new customer-facing featrures. learn more in retailtouchpoints…

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