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phygital

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7 Consumer Brands Reinventing Marketing in the Metaverse Dr Mark van Rijmenam

16 December 2021

Views: 1,121

In the coming years, the metaverse will be a place where the digital world and the physical world collide into what some people already call phygital. Satya Nadella described it in an excellent way when he said the metaverse will…

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Walmart’s new store design proves browsing is dead By Marc Wilson

5 January 2021

Views: 788

The days of lazily strolling through store aisles are over, at least for a while. And nowhere is this trend more clear than in Walmart’s new store design, which the company is unveiling for the first time today. The design…

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Let’s get “Phigital” in a physical store with the digital experience by John Caron

27 October 2014

Views: 2,078

The reigning buzzword champion – omni-channel – is dead. It’s dead before it really got a chance to live and we’re all better for it. What is omni-channel? It’s an unrealistic goal. It’s not a consumer path or form of engagement.…

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For a thousand years people consulted the Oracle at Delphi in ancient Greece in an attempt to predict the future. The Oracle was a priestess named Pythia in a cave who became disoriented when chewing laurel leaves and babbled incoherently.

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On second thoughts, perhaps the Oracle at Delphi was more reliable. That is why you can have all the insight in the world, but if you’re not leveraging it to look at what’s coming in the future, then it’s fundamentally less valuable.

Futurist is an ongoing collaborative project welcoming ideas, analyzing current trends, long-term environmental changes, advances in technology, future medical breakthroughs, the evolving geopolitical landscape and much more.

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