The service factory of the future will break the compromise between personalization and industrialization by leveraging standard service bits: small elements of service, such as a chatbot or an online shopping cart. Read more in BCG The Service Factory of…
Most retailers are nowhere close to delivering the personalized experiences that their customers expect. The vast majority have not even taken the essential first step of defining what personalization means to their customers and businesses. Read more in BCG The…
A few years ago, Peak began to wonder whether it would be possible to offer children and young people like Joseph bespoke tablets–sized to suit them and containing the exact dosage they require. He now believes it is possible, and…
Instead of viewing itself primarily as a hardware manufacturer, Siemens is becoming a provider of value-added services, such as those that help utilities increase the uptime of their turbines. Teams that cut across business units identify opportunities to create value…
There is no group more intimately aware of this fact than our Millennials; a lifetime of over-connectedness has shaped them into down-to-earth realists who aren’t focused on price, but on purpose. If your brand values don’t align with theirs, you’re…
Reading up till now clears that personalized marketing is a good start point and can set you ahead in attaining success. But personalization is not like another marketing challenge. What you as a business or a retailer needs to do…
The innovation of new data-driven and customer-centric products and services will thrive in a trusted environment where data flows freely from one organisation to another with the full consent and knowledge of the customer. Read more in Brand Quarterly GDPR…
Digital marketing allows you to target your audience in the most sophisticated way at the lowest possible price. You can optimize acquisition and improve your strategy as well. It’s something that can’t be achieved with traditional marketing. Read more in…
IKEA, created a catalogue mobile app that offers customers exclusive features they are not able to get with a printed catalog. The mobile catalog gives customers access to enhanced content, such as additional product information and videos read more in…
