Many Birchbox customers, for instance, say they feel like they are receiving a present when they get their box in the mail every month. (Of course, packaging alone can’t keep a company afloat; Birchbox is currently going through major financial…
Vital brand interactions happen in the white space. The area your control doesn’t reach. It is a gap between your product and polished communications, and consumers’ comprehension and experience are fertile and critical opportunities Read more in Brand Quarterly The…
The traditional value proposition of a product or service is a promise of particular utility value. If you get X, you will receive Y as a result of Z. The design-thinking value proposition is a promise of core values: You…
Americans think the French have smelly armpits. Swedes think Germans make bad cars. Here are the narrow-minded and hilarious ways that people around the world envision the map of Europe. learn more in fastcoexist This Atlas Maps Prejudice, Not Places…
Over the last five years brain research has rapidly developed technologies for influencing and changing our thoughts, perceptions and feelings. The new field of optogenetics, for example, has proven that light delivered via fiber optics into the brain can change…
