Empowered CSOs, with a broad remit and organizational stature, can wield fact-based insights across a deep network to influence both strategy and operations with respect to sustainability. Read more in strategy and business Positioning your chief sustainability officer for success…
As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public.Smart brands have found a…
The organisation of tomorrow will be built around data. Therefore, the first step is to datafy your organisation and collect data at every process and customer touch point. The second step in the organisation of tomorrow is to distribute that…
There is considerable concern that the way people use the internet is degrading trust. The fate of trust and truth is up for grabs. On the one hand, many worry that the fake news ecosystem preys on deep human instincts.…
