Today’s customers are not just already omnichannel, but smartphones have completely changed their behavior and expectations. Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions…
The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent. The benefits of integrating a clear and…
It is clear: cross-channel, multichannel, omnichannel, whatever term you’d like to use, is no longer an option for retailers, it is now a must. It is no longer a competitive advantage; no longer would you start any company, supplying goods…
