Creating a successful multi-channel experience can seem intimidating to many retailers, who may wonder if the effort is worth it. They may not have a choice, however and that is because they can take advantage the following benefits learn more…
Personalization, videos on product detail pages, and content marketing are among six important online shopping trends that are impacting ecommerce business practices, according to a new study. learn more in practicalecommerce 6 Global Online Shopping Trends that Could Impact Your…
Marc Kozlow and Megan Routh are looking through the lenses of our 17 proprietary Trends. here’s where they saw the future leaking into the present learn more in slideshare Five Big Ideas For The Future By Faith Popcorn was last…
We advise dealers to have a multipronged digital advertising strategy that encompasses retargeting, paid search, still includes SEO [search engine optimization], but also now has programmatic, both on the ad networks and the premium publishers. learn more in emarketer Auto…
The year 2015 is going to see big changes coming our way in the manner that we consume IT. The lists from leading industry analysts at Gartner, IDC and Forrester are out. Here is our compilation of what to look…
The disruption of Internet and mobile technologies has been the catalyst for a massive change in the retail industry, and there is no sign of slowing down. To differentiate themselves from competitors, retailers can’t rely just on the product or…
Gen Xers show hybrid online-offline media behaviors when evaluating health-related sources. Particular online favorites include search engines, medical information sites, rating and review sites, blogs, social networks, display ads, email, digital video outlets and other online communities and support forums.…
The reigning buzzword champion – omni-channel – is dead. It’s dead before it really got a chance to live and we’re all better for it. What is omni-channel? It’s an unrealistic goal. It’s not a consumer path or form of engagement.…
Last year 92% of consumer spending consistently took place in stores.The physical store is the channel of choice across all ages (from Millennials to senior citizens) and household income levels (from less than $25,000 per year to more than $100,000…
According to the study, 71 percent of shoppers expect to view in-store inventory online, and 50 percent expect to buy online and pick up their purchase in a physical store. Yet, only 36 percent of the retail decision makers surveyed…
