Look for words such as “omnichannel” to eventually become outdated, because all shopping will be omnichannel by definition. Also look for “online” and “offline” to increasingly become interchangeable, as shoppers and stores learn to use technology more intuitively. Read more…
Here’s what we think will change about the shopping experience for consumers and why retailers are a driving force in creating a shopping experience around an omnichannel strategy that integrates Internet of Things (IoT) devices and multiple payment options. Read…
Customers want their ideas and suggestions to be heard, and what “being heard” means needs to be consistent across the brand touch points. This means that the days of support agents on Twitter directing people to call the telephone support…
As many of America’s traditional retailers struggle to attract customers and shrink their store networks, a new generation of more nimble digital players is seeing increased opportunity in physical retail. Indeed, the final months of 2016 saw a flurry of…
Consumers are becoming more interested and invested in where their money’s going rather than simply what it’s buying, which means it’s not enough anymore to sell high-quality products with no information on their backstories. read more in vendhq Retail Trends…
Unlike music, films or food, fashion is a product many shoppers want to touch and try on before they buy. The physical fashion store isn’t going away — but it is changing, as retailers come under pressure to provide consumers…
When it comes to using multiple engagement platforms, another 34 percent of marketing organizations use two to three, while 7 percent juggle 10-20 platforms read more in venturebeat Stop siloing your customers By VB staff was last modified: April 14th,…
Q2 retail sales rose only 1% year-over-year. When it comes to the ecommerce portion of that revenue, 7.2% of the estimated $1,1771.5 billion in U.S. retail sales transactions occurred online, up from 7% in the first quarter of 2015 and…
Retailers prioritize their investment in features that drive on-device conversion, which are not necessarily the same features that the in-store customer wants. This limited perspective fails to appreciate or capture the full value of digital devices as a tool in…
Indoor positioning systems for retail, a technology meant to bridge the gap between the computer and the store. learn more in retailcustomerexperience
