A recent Harvard Business Review survey found that 73% of today’s buyers use multiple channels to search and spend. So when all these channels are connected and play to their respective strengths, omnichannel retailing really pays off. Here are 14…
Requiring only an app to get started, Hero means that store associates can make more of quiet periods in-store by using their selling and relationship-building skills live online. The results speak for themselves. Hero reports a ten times higher conversion…
Customer journey just a couple of years ago would have taken days, weeks, or even months, now happens in a few seconds. All the steps of the consumer journey have effectively collapsed into one moment. Read more in zeusjones The…
The survey also confirms that click-and-collect will become ubiquitous in retail, with 99 per cent of retailer respondents saying they plan to implement click-and-collect to allow a more seamless fulfilment process by 2023. Read more in internetretailing Most logistics providers…
Organizations are having a difficult time defining “digital.” Some define it as a technology transformation; others believe it is customer facing technology; still others refer to digital as technology that integrates across all facets of a business. Read more in knect365…
Brand consistency is a vital factor in determining this success.Brands with strong omnichannel customer engagement boast an average retention rate of 89% compared to just 33% for companies with weak engagement. Read more in Brandquarterly The Importance Of Consistency Within…
This year’s forecasts will highlight the trends and issues (including personalization, in-store experiences, and developments in payments technology) that we think will have major impacts on the retail industry over the coming 12 months. Read about them in vendhq 12…
Look for words such as “omnichannel” to eventually become outdated, because all shopping will be omnichannel by definition. Also look for “online” and “offline” to increasingly become interchangeable, as shoppers and stores learn to use technology more intuitively. Read more…
Here’s what we think will change about the shopping experience for consumers and why retailers are a driving force in creating a shopping experience around an omnichannel strategy that integrates Internet of Things (IoT) devices and multiple payment options. Read…
Customers want their ideas and suggestions to be heard, and what “being heard” means needs to be consistent across the brand touch points. This means that the days of support agents on Twitter directing people to call the telephone support…
