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Online or offline: These cannot be the only options for consumers. See how Alibaba is transforming traditional retail with a complete digitization of commerce.  

This London-based start-up connects online visitors with in-store sales assistants. Bridging the gap between digital and physical, GoInStore enables a conversation between the shopper and staff. It also can create a visual in-store experience for online customers by using smart…

2016 will be the year of the brand experience, and not just the digital experience. Global branding and design firm Landor sees real, human interactions and authentic interactions with brands as a key marketing trend.  Read more in Media Post…

Social media is inextricably linked with depressive symptoms, claim researchers from the University of Houston. A recent study suggests that the longer you spend on social media browsing the curated highlights of other people’s lives, the more isolated, jealous and…

54% of marketing Executives in UK saying their online marketing approach was somewhat integrated with offline marketing. learn more in emarketer 

Experts indicate that social media can be effectively integrated into brick-and-mortar strategies; and while some forward-thinking companies are seeing initial success with this approach, it’s still early for the industry as a whole.  learn more in retailtouchpoints Connecting Social Media…

The majority of stores are just learning how to [sell] online,however, once they figure that out, the next step is how do they take the online and meld it in with the store experience to enhance them both. learn more…

the best software companies will win at retail,” which does not necessarily mean that physical stores will disappear, but that more and more retailers are being run on software and that successful companies will need to think and operate like…