Nike

Nike is delving deeper into virtual with the beta launch of a platform for virtual products and creations,  The platform is enabled by Web3 — the concept of a new version of the internet based on blockchain — and allows…

When your child grows out of a pair or they get worn out, you can send shoes back—either in the Adventure Club box or by requesting a prepaid shoe bag—to the company, and even include non-Nike shoes you want to…

From retailers creating community-based hubs, focused on social currency and connectivity, to pure-play giants launching physical spaces for an immersive brand experience, retail stores are being reimagined Read more in raconteur  Five brands pioneering the immersive retail experience By Emily…

Google’s name emerged from a brainstorming session at Stanford University. Founder Larry Page was coming up with ideas for a massive data-index website with other graduate students, Business Insider reported.One of the suggestions was “googolplex” one of the largest describable…

Shoppers automatically become NikePlus members after downloading the Nike app—membership that bestows on them such perks as discounts, personalized recommendations and exclusive product offers. Mobile is at the center of people’s everyday life, and when people come into the store, they…