Content marketing is an ongoing process that is best integrated into an overall marketing strategy. It focuses on owning media, not renting it.Native advertising is simply one way marketers can distribute content. Read more in content Marketing Institute Native Advertising…
The line between ad-sales and editorial at some fashion websites is getting about as thin as the sheer tops they’re showing for spring. Digital natives including Refinery29 and PureWow and magazine sites like Harper’s Bazaar and Elle are enlisting their…
In recent months, native advertising has been framed in the media as a sort of higher ground for advertisers who are abandoning the sinking ship of display. In our experience, native ads produce click-through rates close to that of editorial…
