According to a new study by Accenture, more U.S. shoppers plan to make purchases at bricks-and-mortar retail stores in 2014, which is good news for retailers. At the same time, however, 40 percent of survey respondents said that retailers need…
The decline of the high street is not a new phenomenon. The growth of out of town retailing – a process that’s been ongoing since the 1980s – combined with the recent economic downturn has left some high streets in…
Customer experiences are more important than ever in retail. Motivated by an increasingly sophisticated range of online and offline shopping opportunities, consumers are eager to be delighted by retailers in ways that improve the quality of shopping events and their…
It is clear: cross-channel, multichannel, omnichannel, whatever term you’d like to use, is no longer an option for retailers, it is now a must. It is no longer a competitive advantage; no longer would you start any company, supplying goods…
