35% of US consumers say they used only smartphones when deciding on which car to buy while 68% of US consumers conduct pre-purchase research on their smartphones at some point in their purchase journey. learn more in datancharts Mapping the US…
mobile
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Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more learn more at emarketer Mothers…
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Smartphone and tablet gaming app revenues in Germany came in at €465 million ($620 million) in 2014, learn more in emarketer
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According to December 2013 research by Conlumino for law firm TLT, 37.5% of UK multichannel retailers surveyed said they were already using apps, while a further 43.8% were planning to use them in future. learn more in emarketer Should Physical…
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A new generation of “fun, fearless females” armed with smartphones is boosting Cosmopolitan’s website traffic and driving a digital makeover for the US women’s magazine best known for steamy sex tips. learn more in ft Cosmopolitan aims for mobile millennials…
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Some entrepreneurs have been tinkering with smartphone cameras, developing attachments that screen for cataracts, diabetes, cancer, and infections. They’re testing them in developing countries to see if health workers, empowered with smartphones, can help diagnose patients remotely. learn more in…
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brands and culture
Tech Brands Test “Try Before You Buy” Tactic to Lure Consumers by Sheila Shayon
2 July 2014Views: 1,156As part of T-Mobile’s UnCarrier 5.0 campaign, consumers can try out an iPhone 5s for seven days in a “Test Drive” of its 4G LTE network, helping customers to avoid “buying blind.” learn more in brandchannel Tech Brands Test “Try Before You…
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mobility
Amazon Hopes to Set Fire to Mobile Market with First Ever Smartphone by Mark J Miller
24 June 2014Views: 1,088By year’s end, there will be 1.75 billion smartphone users on the planet, most of whom will have a Samsung or Apple device in hand. Amazon, however, is looking to turn the tide with its first-ever entry into the smartphone…
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Retailers will need to shift their focus from the type of device a consumer uses (mobile or stationary) to a consumer’s location and context. And because context will be key at a time when mobile devices come to dominate the…
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You’ve played a thrilling game for many hours. You are starving. Staying by your console you click one button and in an hour you enjoy fresh pizza.So works the newest application released in the USA and Canada by Pizza Hut…