Consumer behavior is constantly evolving as shoppers are expecting a seamless, quick, efficient buying experience online, in the store and via the smartphone. The consumer behavior trends in play range from demanding fast delivery and sustainability by brands to the…
Shoppers automatically become NikePlus members after downloading the Nike app—membership that bestows on them such perks as discounts, personalized recommendations and exclusive product offers. Mobile is at the center of people’s everyday life, and when people come into the store, they…
The term ‘superpowers’ conjures an image of major nations shaping the course of global history. But in the digital era, It’s time that we expanded that definition to include four extraordinary technological superpowers. Read more in Weforum Four new ‘superpowers’…
Thinking mobile as a standalone channel to approach customers is wrong. Brands should expand their mobile vision beyond the device, and consider finding ways to deliver a personalized shopping experience in every channel during every phase of the consumers’ journey.…
Most of us don’t want to hand our phones over to anyone—no matter if it’s a family member or a stranger. What if there was a way you could share your phone with someone else without having to really relinquish…
Retail is evolving now at an exponential rate following in the footsteps of machine intelligence, connected devices and new software integrations, that were previously not possible. Read more in starcloudservices Top Retail Trends of 2017 Extended By Michael Spencer was…
IoT is one of the transformational trends that will shape the future of businesses in 2017 and beyond. By having the right IoT model companies will be rewarded with new customers, better insights, and improved customer satisfaction to mention few…
IKEA, created a catalogue mobile app that offers customers exclusive features they are not able to get with a printed catalog. The mobile catalog gives customers access to enhanced content, such as additional product information and videos read more in…
When it comes to using multiple engagement platforms, another 34 percent of marketing organizations use two to three, while 7 percent juggle 10-20 platforms read more in venturebeat Stop siloing your customers By VB staff was last modified: April 14th,…
Commerce will become more seamless ,digital wallets will be a must and innovations will be available to all businesses. Read more in entrepreneur The 3 Biggest Ecommerce Trends to Keep Your Eye On By Steve Fusco was last modified: November…
