When CEOs know the most important metrics to monitor, they can analyze the effectiveness of digital investments. In partnership with functional leaders, CEOs and their senior executives can adjust talent acquisition, resource allocation, and company culture so as to ensure…
As online sellers review their businesses’ success, it will be important to understand what helped them increase sales relative to the this overall trend. learn more in practicalecommerce How to Measure 2014 Holiday Ecommerce Marketing By Armando Roggio was last…
Respondents aim to leverage the leading ROI producers with 76% planning to invest in email marketing and 33% in social media for 2015, Additional marketing resolutions revealed, like that 53% of respondents report that higher click-through rates and email interaction are…
