In the wake of the death of George Floyd and the current global protests against inequality and police brutality, many brands have been using their platforms to speak out Read more in Fast Company From Nike to Ben & Jerry’s—the…
Content can’t continue to get shorter, faster and more sensational. There will be a breaking point where people become overwhelmed with the bombardment, and those positioned to capture the counter-cultural shifts will reap the long-term benefits from their loyal audiences.…
Theme-based marketing attempts to identify issues or trends impacting customers and develops long-term marketing campaigns. It’s aimed at helping customers navigate change and difficult challenges, building trust with customers, and giving them a reason to believe you are best suited…
Future media models are all about reading – grasping the attention of the bored consumer – and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.And they will fail because…
