mcommerce

By studying the habits of 2,000 UK adults, our research revealed that 53% of shoppers are now more likely to use their phone for online shopping than any other device. Strikingly, this figure was only at 22% in the same…

Retailers will need to shift their focus from the type of device a consumer uses (mobile or stationary) to a consumer’s location and context. And because context will be key at a time when mobile devices come to dominate the…