For generation Z , defined as those born after 1998, the advertising rulebook will need to be rewritten as traditional demographics become irrelevant. Read more in cnbc Gen Z could disrupt marketing and advertising By Luke Graham was last modified:…
Content marketing is an ongoing process that is best integrated into an overall marketing strategy. It focuses on owning media, not renting it.Native advertising is simply one way marketers can distribute content. Read more in content Marketing Institute Native Advertising…
With video content becoming increasingly more valuable, we’ve complied data and projections of the impact of video for the business atmosphere in the following infographic learn more in crewscontrol Impact of video technology for business By Andrea Keating was last…
An online retailer can keep sending sale and special offer messages indiscriminately to its entire subscriber list and enjoy a sales boost. But the extent of that sales boost may be diminishing. learn more in practicalecommerce Email Marketing Evolving to…
Wearable technology is no longer just a thing of the future. Some 50 million wearable units are expected to be sold this year alone, according to IHS. That number is projected to balloon to 180 million by 2018 learn more…
Marketing is undergoing incredible change and CMOs have never faced so many challenges. Today, to be successful, marketers have to manage areas they never had to before, including social media interaction, customer service, driving revenue growth, new market penetration, customer-led…
Our world isn’t just about creators and consumers anymore. There’s a new entity gaining influence rapidly — the curator. Curators are needed when there are too many creators wooing the consumer learn more in falkblogging wordpress 2015 Marketing Predictions by…
Many healthcare stakeholders see a variety of virtual care models as an important way to reduce healthcare costs and improve efficiency,So we are talking about “Connected Health: What Marketers Need to Know About Digitally Enabled Care. see more at emarketer…
54% of marketing Executives in UK saying their online marketing approach was somewhat integrated with offline marketing. learn more in emarketer
285 million fitness devices will be on human bodies by 2018, with a 40 percent CAGR. Smartwatch sales are predicted to grow from 1 million devices in 2013 to 92 million devices in 2018. It’s not a matter of if…
