marketing strategy

There’s a growing demand for marketing strategy to be backed by data of the kind that traditional quantitative and qualitative measures can provide, but only much more slowly,” explains Francesco D’Orazio, founder of social media platform Pulsar. “Social data allows…

Researchers surveyed multiscreen users—people ages 16 to 44 who owned or had access to a television and a smartphone and/or tablet—in 30 countries between November 2013 and March 2014. The sample was clearly designed to represent digitally literate younger adults…