Maybe the world did end a little when smartphones came around. But in the era of virtual and augmented reality, our propensity for digital distraction could quickly get a lot worse. It’s an idea explored in Strange Beasts, a new…
There must be a level of trust from users in order to maximize the benefits of bots. Users will be more likely to share and seek information from bots while trusting the credibility of its content. read more in digitalistmag…
Today, our five senses are the operating system through which we decode the reality around us. Tomorrow, they will be enhanced by digital operating systems embedded and hidden inside our accessories and clothes, transportation vehicles, offices, homes and cities. read…
2016 will be the year of the brand experience, and not just the digital experience. Global branding and design firm Landor sees real, human interactions and authentic interactions with brands as a key marketing trend. Read more in Media Post…
A free mini site typically offers information about a very specific product or service and provides options to visit the larger company website for commercial products. Mini sites have multimedia content and provide the users with a simple, engaging experience…
The Chicago Brand House features nearly 30,000 square feet of interactive retail space and delivers a fully immersive brand experience, telling the brand story through digital displays designed to inform and inspire visitors. learn more in retailcustomerexperience Under Armour boosts…
There are many forward-thinking retailers that are changing the way we think about how we tie digital to physical in-store, by morphing product and channel focused “customer experience” to “experiential,” blazing trails using community and entertainment as their primary differentiators.…
Finland’s students are regularly top the charts on global education metrics despite a lack of homework and more away-from-the-desk time during the school day. No homework is a pretty drastic measure in most people’s minds, so how does it work?…
