Humanity is creating more data than ever before, and more of that data is publicly accessible.In a world where nearly everything is quantified, communicating insights from that data becomes a massive opportunity. This is where data storytelling comes in. In…
Data-driven insights into customer demographics and preferences, combined with mapping and geospatial data, have enabled companies to optimize their operations to better address their customers’ needs, including pricing, products, and service delivery Read more in BCG Unlocking Value with Location…
The conventional interpretation of human-centered design wildly oversimplifies the relationship between people and technology. It’s time for a more nuanced approach, writes argodesign’s Mark Rolston. read about it in Fast Company The myth of human-centered design By Mark Rolston was…
Ray Kurzweil is called “a prophet of both techno-doom and techno-salvation.” The author, inventor, computer scientist, futurist, and director of engineering at Google provides, a full 86 percent of his predictions — including the fall of the Soviet Union, the…
The term “meme” has been popularized by the internet in recent years to refer to pieces of digital content (captioned photos and GIFs are two of the most popular formats) that are quickly and widely shared, often achieving “viral” status.…
With 60% of marketers claiming that they struggle to personalise content in real-time, the biggest challenge with personalisation is gaining insights quickly enough, so offers are always relevant.This is where relying on cookies or past purchases is just not good…
We now spend more time on technology and media, including social media, than we do on work and sleep. That makes understanding the way we consume and engage with it mission critical to business and communications strategy. learn more in…
As food supplies have tightened, a new geopolitics of food has emerged—a world in which the global competition for land and water is intensifying and each country is fending for itself. We cannot claim that we are unaware of the…
