When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…
Philip Kotler, can be considered as the father of modern marketing. Yet in recent years, some new frameworks have gained momentum, which we grouped in three schools of thought or Brand Religions, as InSites Consulting likes to call them. Read…
The key to Social Media Influencers’ success is clear: their influence. When they share or speak out on something, they’ve built enough of a reputation that people listen, engage, and often believe what they have to say. And many of…
