FOMO

JOMO, is not a misspelling of “mojo” but, rather, stands for “joy of missing out.” The antithesis of FOMO (fear of missing out), JOMO is about disconnecting, opting out and being O.K. just where you are. Read more in nytimes…

In n a new study, published in the journal Motivation and Emotion, researchers from Carleton and McGill Universities in Canada asked first year students to keep a diary for seven days.In particular, the researchers wanted to know if FOMO was…

Humans evolved to pay attention, be in the right place at the right time, and even engage in gossip. We aggressively seek vital information, and we get an uncomfortable feeling when we sense we’re missing out on something. These days,…

With FOMO marketing, brands are hoping to convert users’ feelings of missing out into action. FOMO is driving new trends in marketing, and brands that successfully tap into that FOMO feeling in non-tacky ways could more effectively influence user behavior.…